Works both ways, it could easily be argued that fight fans are among the worst, most unloyal of all sports fans. We constantly shit talk fighters, bury guys after they lose or show any kind of weakness, and what's worse fight fans seem to have no respect for the sport itself. They want entertainment: blood, guts, brain damage, but the actually sweet science - hit and not get hit - people don't give a fuck about, which is why ring geniuses like Rigo and Ward are being shunned by the networks.