Fuck me, I bet Mayorga could generate more viewers for a match with Golovkin than Ward could generate against Kovalev.

You have to sell yourself. As a pro boxer you are selling yourself to the fans. Tyson Fury is doing it now. You have to promote yourself. On top of being a good salesman you have to have a good product.

Now Mayorga may not have won all his fights but he certainly entertained in the build up and the fight itself, you always get value for money no matter who hes fighting.

Ward on the other hand cant sell fuck all and if he did, people would ask for their money back because he promised them a sublime display of fighting skill when all they ended up getting was a load of holding, mauling, elbowing and head butting.