Also very true. You have to worry about over saturating the market.
By fighting once or twice a year, Floyd has made it an event in itself when he fights.
If he was fighting much more, it wouldn't be such an event and you wouldn't get the same hype. The Superbowl is huge because it happens once a year. If the NFL suddenly said "ok now we're gonna do 3 or 4 superbowls a year", it wouldn't be such an "event".


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Then again you have a non elite and one who most likely will never be 'great' but Leo Santa Cruz wins and defends 6 times in 13 months. Network dates and venues can also have everything to do with it.
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