Cotto needs the belt and status as the middlewight champion to maximise his income. If he moved down to light middle, which he rightfuly should, he would earn less money against Canelo. So as long as he keeps the strap he can make unnecessary demands.

Cotto will drop GGG names in interviews to pretend that he is on Cotto's list of fighters but in reality he will not go there at all. Cotto will either lose his crown, relinquish/stripped of the belt or retire.