Although the sidetracking's not bad..... I'll answer the question, in my opinion....
I think there's both.... maybe even 50/50. I think when he went way over the top, like calling Liston a bear or Frazier a gorilla.... and even brought little toy animals to press conferences.... I think that was pretty much show. However, he probably did have some dislike for some of his opponents, like maybe even Joe Frazier, who he considered to be somewhat of an "Uncle Tom." But then he would take that and carry it to the Nth power.... and that's the part I think was more show than anything else.
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