Andre ward PPV

[Boxer4life]

There are really only two ways to become a PPV star, be a villian, or beat a legend. In wards case he needs to become a villian as there aren't any legends walking around for him to fight. He also needs to start doing a media circuit everytime he fights. Go out and do interviews on non boxing related shows and be an asshole while doing it. But not the kind where he copies others, but instead channel his own inner asshole that every fighter has. Beating Kovalev or GGG may get him closer to solidifying himself as the best figher, but it wont do much for him becoming a marketable star. If i was him id talk smack about how im 10 times better than FLoyd, piggy back off his casual fans and have them tune in.

[TitoFan]

Fighting more than once every two years would be a good place to start.
Also, avoid choosing opponents like Rohan Murdock and trying to bring him up in weight to boot.

[Master]

There are really only two ways to become a PPV star, be a villian, or beat a legend. In wards case he needs to become a villian as there aren't any legends walking around for him to fight. He also needs to start doing a media circuit everytime he fights. Go out and do interviews on non boxing related shows and be an asshole while doing it. But not the kind where he copies others, but instead channel his own inner asshole that every fighter has. Beating Kovalev or GGG may get him closer to solidifying himself as the best figher, but it wont do much for him becoming a marketable star. If i was him id talk smack about how im 10 times better than FLoyd, piggy back off his casual fans and have them tune in.

Floyd fans are like him thick and shallow so they would swallow the hype and buy his ppv fights.

I would go on ESPN or Spike TV and fight often just beating up bums every month for 12 months which make it a year.