I wonder if the fight will contractually have to finish either on the hour or on the half hour to ensure that the 'witty banter' on the channel isn't overly disrupted.
I've spat more interesting bits of kebab out on the floor compared to that undercard, really don't get how he's sold out the O2. Unless he's been giving them away to disadvantaged children and their families.
I never knew how Froch v Groves sold 80,000 tickets and what the fuss was all about. Benn v Eubank was bigger and Ricky Hatton never got that crowd.
The power of social media, the extra exposure over the internet.
Imagine Benn and Eubank nowadays bitching over twitter for millions to see live! They would eat it up!
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