In theory, the idea is neat; you can't really dodge an opponent and the most deserving will win the Graal (and the most dough). One can't dislike that. However, for the whole thing to pan out right, everything must go as planned. EVERYTHING. That means that everybody stays healthy, that nobody decides that he's underpaid and decide not to fight, that nobody gets arrested and so on. The previous super 6 tournaments was very cool but did teach us a few things about the "unexpected". I'll give them credit for the balls they have but in practice... I have my doubts.
Oh, and the company is based in Switzerland; I am curious about the taxes they'll pay.