They do branch out, they're working In four continents, they're a bit of a new service though so it's not always so easy to just buy into certain countries, hopefully trey succeed and bring together many sports(like they've done in Canada) to make it such an undeniable great service that it is right now in Canada. People seem to have a weird aversion to anything new though... I also expect sports streaming to take over and then become like normal cable or sky tv and we will be back to the start.
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