There are loads of Pakistanis and Indians working in the Middle East, plus Saudi is trying to open up to the world a little.

The fight will make tons of money, and will cross over to non boxing fans in Arabia

The bout itself is a total mismatch job, but when did that ever matter in boxing (Ali v Juergen Blin, anyone)

Its an 'event' and I bet it is hugely successful at being what they want it to be .....