Seems like a growing M.O. in boxing lately.
1. Young, handsome kid who the media takes a liking to. If he speaks English, so much the better.
2. Anoint him as the next coming of (fill in the blank with some ATG).
3. Give him crowns... call him King... and encourage his wanting to fight exhibitions after 10 pro fights against veteran, aging ATGs.
4. Excuse his avoiding tough, dangerous competition... lest he suffer an early KO loss and derail the plans. Remember... it's all about that "0". No matter how bloated or artificial it is.
5. Begin p4p talk. Never mind the hundreds of other boxers who are coming up the hard way and have earned whatever ranking they have. They're not anointed.
6. Put him under GBP. DLH may have given up fishnet stockings... but he's had ample practice creating divas from the get-go.
7. Get him WBC protection. Go see the Godfather (Sulaiman).
8. Make him Instagram king. Gotta appeal to all the casuals who wouldn't know how to spell Joe Louis and instead call him Joe Lewis.
9. Begin talking Hollywood. (Hey... it's never too early).


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. He and Joseph Diaz will probably get done soon and pretty decent fight. Diaz took and beat the guy in Fortuna that Garcia pulled out against and maybe 135 will get it's stuff together and we see winner fight Haney? I liked him v Campbell flaws and all. His chin hangs there like a wind chime but he took arguably his first big show shot and climbed off the deck to score brutal finish. Tonight he may be training and eating steaks with Canelo but hopefully he's back before years end.
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