Instead of blurting out claims with no backup I did a quick google and found that the Redskins owners first came under pressure to change their name in the 1960s. But it was the seventies before it became an issue. I'm guessing most or all of the name change victims whether it's sports teams or long grain rice or whatever first came under any kind of national pressure at this time. That's when all the lefty counterculture shit started:
https://en.wikipedia.org/wiki/Washin...me_controversy
And not one of these fucking teams or firms changed a thing. Not for half a century. But then all of a sudden they all do it in a period of a few months. They all make this pointless woke token gesture at the same time after resisting it for half a century. You know why? The calculation in the first fifty years was that giving a tiny minority and their lefty liberal fellow travellers what they wanted would produce a Middle American backlash at the crazy lefty shit and it would cost them money. Think Bud Light. Then the George Floyd protests happen and everybody gets polling (almost all polling in America is done by corporations to find out what Americans think about their brands, the political stuff these polling companies do is often a loss leader) and they find out there's a huge sea change in American attitudes to race and social justice and whatever
and that it's going to cost them money not to do it. So that's why they did it.
These gestures are not token gestures. They're gestures dictated by the single most important thing in America. Money and the making of money.
Since I'm watching Game Five of the World Series I can explain to you a little bit. And this isn't coming from this crazed lefty, this is coming from maybe the foremost expert on the American elite that there is. If there are any people more expert you can count them on the fingers of one hand, maybe even on the fingers of one finger.
I got to meet this guy watching the Yankees in a fancy box that a bank I used to work for had back in the day. Jeter, Bernie, Mariano. Long story short he was a personal banker for the bank's biggest customers. They deal with the bank directly through this guy. He's been looking after the banking and financial needs of America's elite since the seventies. And this guy knows everybody. He's still going now and has turned his job into a consultancy firm and his sons run it but he's still going in his eighties. It's easy to still do your job when it's all fancy restaurants, ball games, yacht clubs and so on. This guy is now advising and helping the sons and grandsons of guys he originally did the job for. He knows all the old money people all the way through to the new tech people too. And for a young twenty something from a godforsaken place in the north of England he helped fill in a lot of blanks about how the world works. And he's still doing that now. In the banking world everything is a trade. I'm trading information and expertise with him still after all this time.
And let me tell you one single thing that you need to know about America. Everything, and I mean every single thing at corporate and rich elite people level is informed and determined by money and the making of money. There's no great deep state conspiracy out there or lizard people secretly running things or anything like that. There's just a bunch of guys, over a thousand now who run everything who own everything who control everything. Almost everything. And these guys are not complicated people let me tell you. They're exactly like average Americans in that they want to make more money, they want to pay less in taxes on that money and they want to pass what they've made onto their kids without some government taking it off them. They want a country and a world where it's easy and safe and profitable to do business. And that's it.
Some of the people on this elite list are CEOs but the vast majority of CEO people are a notch down from the elite. These guys run the pancake syrup or long grain rice companies and they're changing names or whatever not as a token gesture but because their job is to increase profits and the share price and if they don't do that they'll get fired and maybe fall off the gravy train. Money and the making of money is their alpha and omega. They can technically be sent to prison for not making every cent they can for the businesses they run. They're judged on how well they've done every year by the people who own the stock and if they haven't done as well as expected they get replaced.
People like the family who own the Dr. Seuss estate have a slightly different calculus. They have wealth and want more and are managing an asset that's declining in value as the march of time produces more and more children's books and more competition for the product they own. So they're going to do what they can to squeeze every last dollar out of their intellectual property before it's worthless. Once it is they're going to have to manage on what they have and hope they can manage their money well enough so that it'll be generations before any of them are financially insecure to any extent. The idea that some of their descendants may have to work for a living at some point in the future will be enough to give them the vapours and they'll be doing everything they can to kick that can as far down the road as possible.
So these gestures are not token gestures. They're the most serious gestures you can possibly imagine. They're money gestures.
And I used the wrong Jewish Native American photograph yesterday.
How the hell did I forget this?
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