Just Curious.(don't start jumping on me)

does the kessler-calzaghe be an HBO PPV event? I mean I'm a boxing fan but aside boxing fan and people from england who knows who Joe Calzaghe is? I know who he is and I like him I even Like how he kicked Lacy and Manfredo's Asses, but IMO thet fight is going to be great in our eyes Fans btu the casual fan won't pay for someone they doesn't know.

Am I wrong