If you make the fights they will watch. Money's not the issue because sports bars would play them too. Its the fights not being made (or being often enough). Over 2 million ppv buys for de la hoya mayweather (thats twice as much as those who watched the stanley cup finals on cable tv) you have to figure that some of those buys where between several people so i don't feel i'm completely off base in saying at least 6 million people watched the fight live. A fair amount of people will tell you it was a good fight (some will tell you it wasn't because there HAS to be a knockdown for a fight to be great ).