Arum is trying to get Pavlik in a high profile fight. It does not have to be a tough fight for him, but just expose him to more fans. As good as Pavlik is, he is not really well known unless you are a boxing fan. Same as Winky. Winky is a respected fighter, but he is no ratings bonanza either. Pavlik vs. Winky = Big money lost by Arum, and Arum knows it.
This is where Mayorga comes in. Say what you want, but the guy is popular and will help show Pavlik to the masses. Arum said last year that he wanted Pavlik to have NON PPV fights to help increase his popularity, unless of course, there was an opponent who could carry the card financially.
This is why Arum tried to get the Calzaghe fight. It would have meant a lot of money coming from across the pond while exposing Pavlik to a huge boxing market across the Pond.
I think we will end up seeing Pavlik in a few more low key fights, where Arum will not lose his ass financially, until they can land a big popular fish for Kelly.


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