You know what I honestly think! I think that Joe looks at Froch and sees himself when he was preparing for his fight with Eubank as the new up and coming thing in the division and he doesn't want any of that YOUNG AMBITION coming at him in the way he threw it all at Eubank all them years ago. So whats the best way to disguise that? Go and fight an aged legend that he knows people will talk about no matter how many years overdue the fight itself is!
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