Part of it is also how popular Khan is. The fact is he and Haye remain the only active boxers (assuming Hatton retires) who have names are recognizable to the casual sports fan. Carl Froch may get there after another fight, but the fact remains that his last fight's delayed screening had no publicity behind it and he remains a bit of a no-mark to your average non-boxing fan. Haye is everywhere on Setanta & in the press for the past few months, and Khan is probably the most well-known of recent years after Hatton & Calzaghe because of his Olympic exploits & his initial fights being on ITV