Froch and Bute agree in principle to a Unification Fight

[CFH]

I didn't read the thread, but this one gets my vote as the most inconsequential title unification fight of all time.

dollars to donuts says the people who put together ppv won't touch this one.

Why is that? The winner fights Kessler for a full unification in a pretty deep division.

It was an off the cuff remark I made after coming home from the bar, I didn't consider the Kessler angle, but sober I wouldn't change much here. It's just that in my opinion these two guys have a low stature. They are very ordinary as champs go. PPV buys would be very low. Now if you can think of any title unification bouts of the past between two fighters of lesser stature than these guys, I'm all ears.

This may be a slightly controversial thing to say, but I think the fact that both fighters:

a) Lack marketability outside of their home countries (or in Bute's case, Province).

and/or

b) Have had very little exposure to the mainstream boxing public (if there even is such a thing these days).

Means that CGM is correct in stating that this fight will draw little in terms of PPV numbers, or even regular HBO numbers. While I fight this to be a compelling match and an important one, I don't think it will drum up much interest.

Look at the disappointing viewership numbers from a previous SMW unification bout in which two relatively well-known, but non-American, fighters in Calzaghe and Kessler. Both fighters were exponentially more recognisable than Bute and Froch, both internationally and domestically, and they still drew poor numbers on regular HBO.