I don't see how this does much business. Matthew Hatton isn't exactly PPV worthy and he's going to be the best-known British fighter on the bill. It looks like the American promoters and Sky have looked at the Hatton money from the Mayweather/Manny fights and thought what a nice new revenue stream. If they come anywhere close to breaking even on the British costs of selling the PPV it means all big fights from the States will now be PPV.