Well $hit, I just now seen your additional info, and unfortunately I have to leave for my other job, and don't have time to type some advice up.
Quick tips before I go.
Try Googling "How to Issue a Press Release" I'm sure you'll find some helpful info that way.
Also you may want to consider using a Press Release service like PRNewsWire or PRWeb, although they do charge a fee for their service.
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