That's probably not entirely true. I think we can all agree that Fedor is not afraid of any man on earth, least of all Brock Lesnar who doesn't possess close to the amount of skills Fedor has, so in that essence it must have come down to money, and what Dana was offering may very well have been a higher guarantee as far as money per fight than Strikeforce, but it wouldn't have equaled the amount Fedor could generate with him fighting in Strikeforce IN ADDITION to his earnings as part owner of his company, which is the earnings he would be forced to abandon had he signed with UFC. Bottom line, Fedor's total earnings with the UFC would not have been as much as his total earnings with Strikeforce. It obviously did come down to money, and Dana offering him more than any other UFC fighter is irrelevant if that is less than what he saw he could make with promotional control. De la Hoya raked in over $40 million for fighting Floyd and over $30 million for fighting Hopkins, partly do to the money he recouped as a result of his stake in Golden Boy Promotions. It would have not made sense for him to fight Floyd under a promotion by say Bob Arum or Don King and make $25 million guaranteed when he could pull in an additional $15 million helming part of the promotion.