Floyd is definitely a draw and the biggest in boxing right now. But Floyd's not known for his intelligence outside the ring and he definitely did take the hard road. I'm not big on Arum but he was right on how to market Floyd. Not on the next "so and so" but to reach the demographics that is the largest and who pay the most. Floyd has ridiculous talent and skills. People shouldn't be fooled by Floyd's success and think he maximized his potential. Floyd could have been even bigger than what his now. Even though he is the biggest draw in boxing he could've been even bigger.