I think this proves that the 24/7 series of marketing and all the other marketing stops worked. PBF isn't the cash cow.
DeWalt was a sponsor and there were posters in every Home Depot, Lowes, etc.
GBP had some mexican beer company giving rebates and coupons for the exact value of the fight so you could basically see it for free if you ordered it and bought enough beer.
Mayweather's name is very recognizable now, but his fan base isn't real high. He's well known like O.J. every body wants to see him get smashed.
Mayweather has benefitted greatly from the new marketing tactics more than people wanting to see him. Imagine if Hagler Hearns, SRL Hearns, etc were ppv's and had 24/7 marketing them?
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