MAyweather 4th all time in PPV sales

[Oggie]

I think Mayweather pulled off a marketing masterstroke with his appearances on 'Dancing with the Stars' and WWE programming. He put himself in the mainstream view and opened doors to new fans... in fact, I'm pretty sure that a lot of WWE fans shelled out cash to see his return to boxing, solely because he generated interest from them with his appearances there last year.

I think he has played the retirement ploy perfectly. He always knew he would come back, so did some of us, but the general Joe on the street bought it hook, line & sinker. I'm willing to bet that Mayweather would not have made nearly as much money from fighting Marquez straight after he beat Hatton, compared to fighting him now. What builds interest more than the return of a star? An unbeaten star at that... an unbeaten star that appeared on two very, very widely watched mainstream shows in America. The man knows how to play the game, in and out of the ring.

Floyd has increased his notoriety massively with his mainstream appearances, and all the while he was building anticipation with the speculation of his possible return. Just because someone is not a fan-favourite, does not mean they will not sell well (Many people seem to fail to grasp this point!). Fans enjoy enemies, Floyd knows this, we all do. You are just as likely to cheer for the loss of someone that you hate, as you are for the victory of someone that you adore. Mayweather always slotted into the bad-guy role, made himself appear like a prick, and the majority of people bought it all along, lining his pockets with just as much dough as fighters that are generally worshipped as Gods.

Floyd has his fans too of course, usually those that appreciate the sweet science at its most fluid and see passed his bad-boy antics (or maybe even appreciate them!) I have always enjoyed Floyd and how well he can rile people up, and of course once he steps foot in the ring it is like poetry in motion most of the time. A phenomenal talent, for real.

Good on him for being successful, in more ways than one.
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