He has to defend against Salita and then after that he must face Maidana or relinquish the belt. From what I gather, it has made Maidana a very popular opponent all of a sudden because of the desire to land a big money fight with Khan.
Well that and making Ortiz quit has also helped his popularity.
For every story told that divides us, I believe there are a thousand untold that unite us.
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