Problem is that Froch's success against Taylor has made him relatively interesting to an American audience, along with the American challenger, which has decided his fight will be late night in the UK to suit the American fans.

This means that audience for UK tv is going to be minimal for live coverage, and seriously devalues the proposition to tv channels in the UK. Vicious circle continues, Froch doesn't feel he gets proper money, goes onto this PPV, less people see him fight, fanbase and interest dwindles, and turns into a downward spiral. It's a sad situation for one of two legitimate British champions, but unless he deals with the mainstream networks to make it accessible to a large market, then the offers made to him will continue to go down, as the viewing figures for the PPV will not be very impressive.