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At this point, I think Mayweathers probably pulling for Cotto. It's not that he doesn't want Pac. He probably takes either of them fairly easy. I think he outsmarted himself before. Taking Marquez and beating him better was a good way to get leverage for the Pac negotiations. If the public never believes you're better than a certain fighter, you might give up more to prove them wrong. Mayweather beating Marquez was good up to a certain point (no how many small man excuses are made for marquez) as Marquez was the measuring stick. Shutting out marquez was just a little counter productive to money the fight could be making. Mayweather was thinking about his share of the pac fight when he blew out marquez. But overall everyones share for that fight could be smaller now because many people will buy into the unvalid but every present transitive theory (if fighter A goes life and death with fighter B ... and Fighter C embarasses Fighter B... Then Fighter C will also beat fighter A pretty easily.)
A Cotto win shocks the world and everyone forgets his drubbing by margacheato and buys into the loaded glove theory.... He is given a clean slate by those outside of boxing, instantly labeled as the man that beat the man (in Pacquaio) and "legend killer" who's coming after Mayweather. Then they meet in the ring and we get Holyfield/Douglas Part 2.
They want your @$$ beat because upsets make news. News brings about excitement, excitement brings about ratings. The objective is to bring you up to the tower and tear your @$$ down. And if you don't believe that, you're crazy.
Roy Jones, Jr. "What I've Learned," Esquire 2003
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Ok I buy your theory up until the comparison with Douglas/Holyfield. Cotto is a genuine world class fighter whereas Buster was in the right place at the right time and took Tyson when the time was right. I see it more as James Toney vs Roy Jones. Toney (a world class fighter) beat Michael Nunn (another even higher regarded fighter) in something of an upset, to become some people's number one fighter in the world then Jones (Who would be Mayweather in this situation) came along and schooled Toney (Cotto if he beats Pac).
He's got to beat Cotto before he can talk trash to Mayweather and stop reading those bullshit newspaper clippings calling him great because you are only as good as your last fight and you are as shaky as your next fight.
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