People arnt buying because people would rather take their naps to a good western movie than watch a dawson fight! Im sorry but the guy is the most nonentertaining champion ive watched in a long time (in and out of the ring). Im not saying you have to be a big trash talker but if you have boring fights at least back them up with a flashy personality. He doesnt knock guys out and when he gets ahead on points he stops fighting for the most part. When I think Chad dawson fight, I thi..tha...thiiii....zzzzzzz!