By build up I don't mean promotion I mean excitement. I mean you have a guy coming out of retirement against a guy with no draw coming up 2 weight classes. Both are counterpunchers. Floyd was expected to win with little problems. A good UFC PPV was on. Who did they trick into getting excited about this fight? And despite all the less than 500,000 buys talk the fight did 1 million. The buys total was more exciting to find out than the fight outcome.
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