It is interesting. My assumption is that Malignaggi is seen as a relatively high-profile opponents who is also relatively low-risk. If he beats you, it's likely to be a bit of a controversial decision and there's is very little danger of him knocking anyone out. He's been beaten every time he has stepped in the ring against an elite-level opponent and while he is inconsistent, even at his very best he is likely to fall short against top-tier fighters. He talks. A lot. Which means that he is good at selling a fight and he seems to have a decent following in New York, a very important city in terms of the fight game.
That's just my $0.02


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