I can't see them selling out Wembley but they could fill the O2 or the MEN. The real potential in this fight is the Sky PPV money though. If they did 1.5 million buys then that's £22.5 million. Sky would keep about half that and the VATman would get a chunk off the top but that would leave nine or ten million for the promotion. To put that inperspective the "Klitschko brothers" make about one and a half mil from German TV per fight. So Haye is in a position where he's able to make more money than the Klitschkos do by fighting Fraudley. He can always fight one of the "brothers" after the Audley fight, they're both desperate to get their sewn-on hands on a chunk of that Sky PPV cash.

But you can't blame him for thinking about the Audley fight before he fights one of them. It's a short career, Sky obviously want to do it and would give the fight huge promotion, once he loses he won't have the same earning power and he can get 60-70% of the split against Audley with a guaranteed rematch clause should Audley spark him. He wouldn't be human if he wasn't thinking about the possibility. Look at some of the stiffs the "brothers" have been fighting recently, Audley isn't that much worse than some of them.