Boxing is the current casual viewer landscape

[Jimanuel Boogustus]

I've found that people who say "I love boxing" means they love Tyson and have never watched a fight below heavyweight.

That was probably me until about 2003

None of my friends are Boxing fans. Although most of them would pay to watch Hatton, Calzaghe, Khan, Mayweather or Pacquiao fight.
But they all view the sport (as a whole) like a music genre that is old but is always still searching for that next big hit that unfortunately very really fails to deliver.

Kinda like going from Techno of the early 90's to Moby of today