Boxing is the current casual viewer landscape

[Majesty]

If you want to see why in boxing things struggle, is because it seems to take a while to builld a reputation in boxing and then even longer to fight the best.

The super six is an indication.

THAT is how hard it is to get the best of the division to fight each other consistently every few months.

The thing is MMA has more of a "quick fix" people can fall in love with a fighter on the up and coming and you can follow their career with an organization, and they build a reputation a lot faster and the fan feels more inclined to follow them.

What boxing needs to do is start re-marketing itself, because right now it's sort of promoting itself like the old school sport, not the MUST SEE sport. And the MUST SEE sport is what the casual viewer is into, the viewer wants to know "Why do I want to see this?" And if they don't feel inclined to, then they won't.

Boxing needs more people in it that capture the imagination of audiences and has done a terrible job marketing their people as of late.

Let's face it, once Pacquiao, and Mayweather retire, boxing is going to be screwed, because they aren't really spending time building new stars. There is no other real "stars" that have crossover appeal that can be translated to boxing right now.

Boxing needs to do a better job of marketing more fighters, since the good ones now are sort of around the same era within themselves and not one is being pushed as the "person to watch" which is what boxing needs right now. It's promoted like the "old lion" so the casual fan is going to feel like, why get into it? For more than one or two fighters.

Whats killing boxing is, the lack of big fights, and the lack of good marketing. If boxing spent marketing time on young talent and built them up in shows like the contender but it was sponsored on a TV station like HBO or like Showtime or something, that lead to a national TV fight between the two winners then it may turn into something, boxing needs to market its young stars as the future and put these guys against each other on national TV. Not let them all build their reputations off camera and then put them on TV like "care about this guy" the only people that will are those that followed them or hardcore boxing fans that follow everything. But the casual guy won't go out and research something, they need it put in front of them. And that's what needs to happen.

How much do your friends know about boxing?

Not much cause my friends are in graduate school with me so I havent been "hanging with the boys" for a while. But mainly what the people I go to school with talk about is either Pacquiao or Mayweather, and the super six occasionally. But mainly they talk MMA and wrestling. But I mention names like Paul Williams and Sergio Martinez and i get blank stares, but they know who Andre Berto is at least.