The same reason he gets his fighters to go for a weak world title!!
Yes yes everyone rates cleverly now and if he's good enough for a world title then why not fight cloud ir Dawson next ey?? Cos he would get punked out bad!!!
The only proven hardcore champ we have is froch.
A mere con (Amir khan) is hardly what I'd call decent. And I'm not a hater. I don't even rate haye to b honest.