is everyone who has lost an unbeaten record a hype job?

at what point does someone stop being a hype job, as in how high up the ladder does someone have to go before a loss is acceptable

for example canelo just lost to mayweather and many times i have read on here that he is a hype job as shown by the defeat

yet he just lost to the best fighter in the world

if you are a popular fighter in the media, are you a hype job if you cant beat mayweather?