That's the sad thing about these networks and boxing promoters: they're lazy. If something is a tough sell, they don't seem to want to make the effort. They'd rather jump on what they deem to be "sure things". They don't seem to have any idea how to build stars. If a guy is a natural personality and can draw heat himself, they can jump on and accentuate it. But a soft spoken technical fighter they have no clue what to do with.

Bob Arum did the same thing with Mayweather. He was aggressive in trying to get Mayweather big fights, but he didn't see Mayweather as a draw whatsoever. Mayweather leaves him and becomes the biggest draw in boxing history.