It's all posturing. Hearn wants to drive home the opinion that AJ is worth much more than Wilder... and of course Wilder is going to resist that. In the end I think (almost) everyone agrees that Joshua is entitled to a bigger piece of the pie than Wilder, based on his bigger popularity overall, and the fact that his paydays have been much bigger than Wilder's. But just how much more of the pie is what seems to be the sticking point. I can't blame Wilder for scoffing at the original flat $12.5 million offer, which IMO was a slap in the face, regardless of whether it was a ploy or not. Doesn't matter, because like it's been said, the negotiations unfortunately are being held very publicly. Probably if the negotiations were being held behind closed doors, we'd already have a fight put together.