Who is lying?

[ruthless rocco]

They're all lying.

The #1 priority is making the maximum money possible.
Sincerely attempting to lay claim to being the best heavyweight boxer in 2018 is a sad pathetic farce. But they still have to say they wanna be the greatest boxer to sucker all the nimrod fans into buying the fights; and thereby making them the maximum money possible.

They don't want to be the greatest. They don't want fight each other. They don't want to lose. They don't want to be KO'd. They want money. Your money--you stupid heavyweight loving donkeys.