Family is issue that transcends left or right in politics. So I am very skeptical of politicians who are big on promoting family values, cause it usually is tied closely to their religious, moral, and political beliefs. And very often those who define themselves politically in a significant way according to their family or moral values are also those who would tell others what their values should be. Draw your own conclusions about what side of the political spectrum you find people who are unduly concerned about the morality or values of others.

In answer to your question, the paragraph above describes something that I don't like, however I am not fooled by their use of the term family. They can driop their use of the word, but it wouldn't really change much. And no, I don't choose my leader according to his/her particular morality or religion or belief of what a family should be, and whether it matches mine, and I particularly oppose people who would impose their beliefs in these areas on others.