Froch only brings 70% to the pot if you include the British gate money. Froch Kessler 2 can sell out a stadium in Denmark as easily as it can in England and then Kessler is bringing 70% to the pot.

We have a pretty good idea how the fight will go. An all action fight that could go either way on the cards after twelve rounds. If it's in Denmark Kessler probably gets the decision. If it's in England Froch probably gets the decision.

Froch is the one desperate for the rematch. Why should Kessler come over to England and probably lose when he can have the fight in Denmark and probably win? The record books aren't going to worry about where the fights were held, they're just going to record who won.