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Come on guys! Don't be so binary!

All fighters (and entertainers) are the products of a certain amount of hype.

Equally, TV and the Internet has meant that undeserved hype and media bullshit doesn't really wash much anymore.

Someone like Primo Carnera wouldn't have made the money (for someone anyway) that he did if he was fighting today. I remember Michael Olajide, or Pele Reid .... They were a bit overhyped but don't forget that boxing IS the hype game

Someone like Alvarez is most certainly not a hype job.
Not necessarily a hype job, the man beat Austin Trout and had a world title. But by no means was he the darling of the Mexican public that was made out to sell the fight. But thats the sort of hype that boxing is about like you say