Quote Originally Posted by Master View Post
Cotto has used the middleweight strap as a bargaining position to secure a good payday against Canelo. Remember Canelo was arguing for a larger slice of the pie but Cotto holding a belt stops that card being used by Alvarez.

GGG has carried on earning and beating true middleweights so his career has not stalled. Cotto is making the most amount of money he can before he leaves the game. In this aspect he has not done anything out of the ordinary to maximise his income.
Far more Mexican/Mexican-American boxing fans in America than Puerto Ricans. Alvarez brings more money to this fight than Cotto does and the Mexico-Puerto Rico thing makes it a massive fight anyway regardless of whether there's a belt on offer. And considering that the beltholder after this fight either has to fight or publicly duck Golovkin you can make a good case that neither of these guys want to have anything to do with the belt when they do fight.