So what happens for each fighter if they win?

Let's picture the aftermath.

GGG beats brook and should get no praise for beating a little guy just like canelo with Khan.

Brook obviously has more to gain from a win but what happened to brook fighting the thurman, Garcia to prove he is the best at 147?

When Ward beats kovalev he should chase GGG down for a serious superfight that will silence all the haters forever.