Whole swathes of society worship the money, bling and bitches lifestyle, he's basically a star rapper/pop star except a boxer. And, as he's proven, if you repeat enough that you're THE BEST EVER eventually it will become accepted. Boxing/MMA/General News/Sport - all you ever hear is "Floyd is TBE, '0,' '0,' '0,' '0.'" Even boxing pundits that don't believe it parrot it for the media.

Ironically, 15-years-ago, if Castillo got the decision - as most people think he should have - this whole Floyd shtick doesn't even exist. Amazing. (not saying Floyd wouldn't have been a modern great, just not the current celebrity incarnation as we know it).