Network Bidding War For Golovkin Set To Take Place After Canelo Rematch

[Kirkland Laing]

Tom Loeffler has done a great job for Golovkin, if HBO don't resign him they really must be giving boxing the boot.

Not sure why you guys care so much about how many millions a millionaire will make in future, but whoever Golovkin fights he wont make as much as he has with Canelo, who's worth more than all the other middleweights put together.

Exactly. Golovkin's best hope after Saturday night is that another fight with Alvarez is a viable fight that people want to see and Alvarez wants to make. Ideally a close points win for Golovkin in a fight that is exciting enough that people want to see it again. Golovkin has had a lot of hard fights, he's been making 160 for over half his life and he's at the tail end of a long career.

He made more money from the first Alvarez fight than he had in his entire previous career and this one will set him up nicely. After Saturday night he's either looking at tens of millions for a third Alvarez fight or two or three million per fight for fighting guys like Charlo.

Seriously, in his position, how many of you would fancy signing a four or five fight contract to fight a bunch of hungry guys like Charlo when you could make more money with one fight against a guy who isn't going to do you any serious damage? I'd take the trilogy fight and sail off into the sunset.

I understand that money talks, but if GGG won a fight on PTS, who would be interested in a third fight when GGG beat him twice clearly?

The people buying this fight in the main are Mexican fans. They're the biggest chunk of PPV paying fans out there by a country mile. You've basically got hardcore boxing fans who buy PPVs, and you can see how many of those there are by looking at the shit Golovkin Jacobs PPV numbers, and Mexicans/Mexican-Americans. That's why this fight is happening on Mexican Independence day. It's why the last one was on Cinco De Mayo. That's why Floyd only ever fought on those dates for almost all his PPV career. Hispanics get together and all chip a few dollars in and have a PPV party on their celebration days and everybody makes money.

So if Alvarez loses then it's an easy sell. Alvarez fans want to see if he can get revenge. Hardcore fans buy it anyway because it's a big event and if a few of them don't it doesn't affect total sale very much.

Well lets hope for an emphatic and decisive Golovkin win then.

One judge gave Alvarez every round last time. Vegas judges get their paydays from the State Athletic Commission who pick judges they know will judge fights the way they want them judged. So really this is up to Vegas and the various powerbrokers who decide these things. What they want is Alvarez headlining May/September events for years to come because there's literally nobody else around on the horizon who could do the job. Maybe they think Alvarez could actually be burnished by a loss and then a win in the trilogy fight and can then go on to sell more big events. Maybe they think Golovkin is on the slide and Alvarez will make the third fight competitive enough that they can give him the win.

Or maybe they just think fuck it, if Alvarez is on his feet at the end of the twelfth he gets the decision. It's all down to a bunch of cold calculations about money and future revenue streams, nothing to do with who is the better fighter.