What do you make out of this? Bob Arum: 50/50 Split, Pac vs PBF is on!

[fan johnny]

Neither guy is going to accept the short end of the purse and neither guy can make remotely as much money without fighting the other, so they'll eventually agree on 50 50. It is Written.

Doesn't that presuppose Mayweather / Marquez turns out mega PPV numbers?

Even Mayweather would have to concede he is a not as big a draw as he thought if the PPV numbers fail to be a blockbuster.

No, Floyd just has to beat Marquez. If he can do it more convincingly that manny did (basically box his way to a clear decision) that's all he needs to do. The PPV numbers don't matter so much, the bottom line is that Floyd-Manny would be a truly historic fight with a lot on the line and with an enormous potential PPV gross. The HBO PPV-buying public -- the casual American boxing fan -- want to see the unbeaten former pound for pound guy versus the current guy. One has his unbeaten record to sell the fight, the other has the amazing 130-135-147 run he's been on to do it for him and it's the fight the public will shell out for in a big way. Both guys could fight two other fights and not make as much money as they could from fighting each other, so it'll happen.

Uh? 50/50 or who gets the bigger split is not about who has the best record. It's about who is has more PPV draw. Although there is no doubt the PAC/PBF has mega appeal. If the JMM/PBF fight puts up crapy PPV numbers, Floyd has no leverage at the bargaining table. (provided he wins) If that does happen, Pacquiao is clearly in the drivers seat. With the JMM/PBF being delayed, and since it looks like Pacquiao will face Cotto, those numbers will also be a major factor in determining PPV draw power.

The other thing you have to keep in mind is that it is pure speculation that a Pac/PFB fight would break records. No one really knows if a a PAC/Cotto or if a Pac/PFB is a bigger draw. If you look at the styles, a PAC/Cotto is a more exciting fight to watch. So a Pac/Cotto could end up being the bigger money maker.

Let's presuppose that both Pacquiao and Mayweather win their next fights setting up a mega bout between the two. It would mean Pacquiao is the title holder and Mayweather is the challenger with no belts, not even a mythical or hypothetical one. That leaves the only one thing for him to bring to the table i.e. intrigue.

[Kirkland Laing]

Doesn't that presuppose Mayweather / Marquez turns out mega PPV numbers?

Even Mayweather would have to concede he is a not as big a draw as he thought if the PPV numbers fail to be a blockbuster.

No, Floyd just has to beat Marquez. If he can do it more convincingly that manny did (basically box his way to a clear decision) that's all he needs to do. The PPV numbers don't matter so much, the bottom line is that Floyd-Manny would be a truly historic fight with a lot on the line and with an enormous potential PPV gross. The HBO PPV-buying public -- the casual American boxing fan -- want to see the unbeaten former pound for pound guy versus the current guy. One has his unbeaten record to sell the fight, the other has the amazing 130-135-147 run he's been on to do it for him and it's the fight the public will shell out for in a big way. Both guys could fight two other fights and not make as much money as they could from fighting each other, so it'll happen.

Uh? 50/50 or who gets the bigger split is not about who has the best record. It's about who is has more PPV draw. Although there is no doubt the PAC/PBF has mega appeal. If the JMM/PBF fight puts up crapy PPV numbers, Floyd has no leverage at the bargaining table. (provided he wins) If that does happen, Pacquiao is clearly in the drivers seat. With the JMM/PBF being delayed, and since it looks like Pacquiao will face Cotto, those numbers will also be a major factor in determining PPV draw power.

The other thing you have to keep in mind is that it is pure speculation that a Pac/PFB fight would break records. No one really knows if a a PAC/Cotto or if a Pac/PFB is a bigger draw. If you look at the styles, a PAC/Cotto is a more exciting fight to watch. So a Pac/Cotto could end up being the bigger money maker.

Let's presuppose that both Pacquiao and Mayweather win their next fights setting up a mega bout between the two. It would mean Pacquiao is the title holder and Mayweather is the challenger with no belts, not even a mythical or hypothetical one. That leaves the only one thing for him to bring to the table i.e. intrigue.

Oscar didn't have a belt when he fought Manny either but he got the lion's share of the purse. Floyd's leverage is that he's Floyd Mayweather. He's bringing more than any other fighter can, national profile, unbeaten record, previous pound for pound champ etc. Floyd's negotiating position is that he wants the lion's share but in the end he'll settle for half. Both guys will because it's easily the biggest payday available and neither one is getting any younger.

[fan johnny]

No, Floyd just has to beat Marquez. If he can do it more convincingly that manny did (basically box his way to a clear decision) that's all he needs to do. The PPV numbers don't matter so much, the bottom line is that Floyd-Manny would be a truly historic fight with a lot on the line and with an enormous potential PPV gross. The HBO PPV-buying public -- the casual American boxing fan -- want to see the unbeaten former pound for pound guy versus the current guy. One has his unbeaten record to sell the fight, the other has the amazing 130-135-147 run he's been on to do it for him and it's the fight the public will shell out for in a big way. Both guys could fight two other fights and not make as much money as they could from fighting each other, so it'll happen.

Uh? 50/50 or who gets the bigger split is not about who has the best record. It's about who is has more PPV draw. Although there is no doubt the PAC/PBF has mega appeal. If the JMM/PBF fight puts up crapy PPV numbers, Floyd has no leverage at the bargaining table. (provided he wins) If that does happen, Pacquiao is clearly in the drivers seat. With the JMM/PBF being delayed, and since it looks like Pacquiao will face Cotto, those numbers will also be a major factor in determining PPV draw power.

The other thing you have to keep in mind is that it is pure speculation that a Pac/PFB fight would break records. No one really knows if a a PAC/Cotto or if a Pac/PFB is a bigger draw. If you look at the styles, a PAC/Cotto is a more exciting fight to watch. So a Pac/Cotto could end up being the bigger money maker.

Let's presuppose that both Pacquiao and Mayweather win their next fights setting up a mega bout between the two. It would mean Pacquiao is the title holder and Mayweather is the challenger with no belts, not even a mythical or hypothetical one. That leaves the only one thing for him to bring to the table i.e. intrigue.

Oscar didn't have a belt when he fought Manny either but he got the lion's share of the purse. [Exactly, if you realize this, I don't understand your argument] Floyd's leverage is that he's Floyd Mayweather. He's bringing more than any other fighter can [not proven], national profile, unbeaten record [So what! So do Edwind Valero, Andre Berto & Timothy Bradley], previous pound for pound champ etc. Floyd's negotiating position is that he wants the lion's share but in the end he'll settle for half. Both guys will because it's easily the biggest payday available and neither one is getting any younger.

Yes, It's about marketing! Oscar was the bigger draw at the time. The leverage question will be answered once both fighters have their respective fights. It's pointless to debate who upper hand on purse split, because they are going to face each other now.

[Kirkland Laing]

Uh? 50/50 or who gets the bigger split is not about who has the best record. It's about who is has more PPV draw. Although there is no doubt the PAC/PBF has mega appeal. If the JMM/PBF fight puts up crapy PPV numbers, Floyd has no leverage at the bargaining table. (provided he wins) If that does happen, Pacquiao is clearly in the drivers seat. With the JMM/PBF being delayed, and since it looks like Pacquiao will face Cotto, those numbers will also be a major factor in determining PPV draw power.

The other thing you have to keep in mind is that it is pure speculation that a Pac/PFB fight would break records. No one really knows if a a PAC/Cotto or if a Pac/PFB is a bigger draw. If you look at the styles, a PAC/Cotto is a more exciting fight to watch. So a Pac/Cotto could end up being the bigger money maker.

Let's presuppose that both Pacquiao and Mayweather win their next fights setting up a mega bout between the two. It would mean Pacquiao is the title holder and Mayweather is the challenger with no belts, not even a mythical or hypothetical one. That leaves the only one thing for him to bring to the table i.e. intrigue.

Oscar didn't have a belt when he fought Manny either but he got the lion's share of the purse. [Exactly, if you realize this, I don't understand your argument] Floyd's leverage is that he's Floyd Mayweather. He's bringing more than any other fighter can [not proven], national profile, unbeaten record [So what! So do Edwind Valero, Andre Berto & Timothy Bradley], previous pound for pound champ etc. Floyd's negotiating position is that he wants the lion's share but in the end he'll settle for half. Both guys will because it's easily the biggest payday available and neither one is getting any younger.

Yes, It's about marketing! Oscar was the bigger draw at the time. The leverage question will be answered once both fighters have their respective fights. It's pointless to debate who upper hand on purse split, because they are going to face each other now.

I haven't seen Berto or bradley doing an AT and T commercial. The average PPV buyer either hasn't heard of them or might have seen them fight once, they're not PPV level fighters never mind superfight candidates. To the people who buy PPVs -- the people who provide the overwhelming part of the revenue for big fights -- there are only a few fights that large numbers of them will pay for. Manny versus Berto or Bradley aren't going to make PPV, but somebody like Floyd who's been half of the biggest-grossing non heavyweight promotion, followed it up with big numbers for the Hatton fight and then retired unbeaten making a comeback is the biggest possible fight for Manny.

Put it another way. If Manny doesn't fight Floyd, who's he going to fight? And who can Floyd fight? Mosley is the obvious candidate for either guy but offers almost as much risk as facing each other with less than half the reward. Anybody else offers even less financially. Floyd and Manny can make each other much more money than they can get elsewhere so assuming they get through their next fights with a win Floyd-Manny is a guarantee, and it'll be a 50-50 split or as near to 50-50 as makes no difference.

[fan johnny]

I haven't seen Berto or bradley doing an AT and T commercial. The average PPV buyer either hasn't heard of them or might have seen them fight once, they're not PPV level fighters never mind superfight candidates. To the people who buy PPVs -- the people who provide the overwhelming part of the revenue for big fights -- there are only a few fights that large numbers of them will pay for. Manny versus Berto or Bradley aren't going to make PPV, but somebody like Floyd who's been half of the biggest-grossing non heavyweight promotion, followed it up with big numbers for the Hatton fight and then retired unbeaten making a comeback is the biggest possible fight for Manny.

Put it another way. If Manny doesn't fight Floyd, who's he going to fight? [Cotto, Mosley, JMM] And who can Floyd fight? [Mosley is the obvious candidate for either guy but offers almost as much risk as facing each other with less than half the reward. Anybody else offers even less financially. Floyd and Manny can make each other much more money than they can get elsewhere so assuming they get through their next fights with a win Floyd-Manny is a guarantee, and it'll be a 50-50 split or as near to 50-50 as makes no difference.

You completely missed the point. i.e. An unbeaten record doesn't make a fighter a mega draw.

There is no guarantee that Floyd/Pac will do better than Cotto/Pac. Promoters don't have a guaranteed formula of what works to make a mega bout. Everyone in the boxing world can think and say the Floyd/Pac will break all the records but no one knows. The problem is for PPV's to break 800k+ it has to sell outside the boxing world. I'd be willing to bet that most people outside of the boxing world don't know who Floyd Mayweather Jr is! And those that do aren't sports minded. The same is true for Juan Manuel Marquez.

Oscar Dela Hoya, Ricky Hatton and Manny Pacquiao all transcend the sport of boxing. Floyd Mayweather Jr. isn't at this level.

Floyd's sponsorship by AT&T is one of many novelties they use reach boxing and other sport minded fans.

Ask a Puerto Rican who Miguel Cotto is, and most will be able to tell you and not just boxing fans. Is he a bigger draw than PBF?

Inside the boxing world there is no bigger fight to be made than PAC/PBF. Outside the boxing world, we just don't know! With Cotto's fan base and the fact that most boxing fans know a Cotto/Pacquiao fight is probably a more exciting fight to watch. One could easily speculate that a Cotto/Pacquiao fight is a bigger PPV draw. But as I have already emphasized, there is no absolute guarantee.

[Kirkland Laing]

I haven't seen Berto or bradley doing an AT and T commercial. The average PPV buyer either hasn't heard of them or might have seen them fight once, they're not PPV level fighters never mind superfight candidates. To the people who buy PPVs -- the people who provide the overwhelming part of the revenue for big fights -- there are only a few fights that large numbers of them will pay for. Manny versus Berto or Bradley aren't going to make PPV, but somebody like Floyd who's been half of the biggest-grossing non heavyweight promotion, followed it up with big numbers for the Hatton fight and then retired unbeaten making a comeback is the biggest possible fight for Manny.

Put it another way. If Manny doesn't fight Floyd, who's he going to fight? [Cotto, Mosley, JMM] And who can Floyd fight? [Mosley is the obvious candidate for either guy but offers almost as much risk as facing each other with less than half the reward. Anybody else offers even less financially. Floyd and Manny can make each other much more money than they can get elsewhere so assuming they get through their next fights with a win Floyd-Manny is a guarantee, and it'll be a 50-50 split or as near to 50-50 as makes no difference.

You completely missed the point. i.e. An unbeaten record doesn't make a fighter a mega draw.

There is no guarantee that Floyd/Pac will do better than Cotto/Pac. Promoters don't have a guaranteed formula of what works to make a mega bout. Everyone in the boxing world can think and say the Floyd/Pac will break all the records but no one knows. The problem is for PPV's to break 800k+ it has to sell outside the boxing world. I'd be willing to bet that most people outside of the boxing world don't know who Floyd Mayweather Jr is! And those that do aren't sports minded. The same is true for Juan Manuel Marquez.

Oscar Dela Hoya, Ricky Hatton and Manny Pacquiao all transcend the sport of boxing. Floyd Mayweather Jr. isn't at this level.

Floyd's sponsorship by AT&T is one of many novelties they use reach boxing and other sport minded fans.

Ask a Puerto Rican who Miguel Cotto is, and most will be able to tell you and not just boxing fans. Is he a bigger draw than PBF?

Inside the boxing world there is no bigger fight to be made than PAC/PBF. Outside the boxing world, we just don't know! With Cotto's fan base and the fact that most boxing fans know a Cotto/Pacquiao fight is probably a more exciting fight to watch. One could easily speculate that a Cotto/Pacquiao fight is a bigger PPV draw. But as I have already emphasized, there is no absolute guarantee.

I'm not missing any point, I'm not claiming he only has an unbeaten record and nothing else to sell PPVs. Floyd's unbeaten record is only part of his commercial value.

I'm going to leave you to speculate how Manny Cotto could be bigger than Manny Floyd.

[ICB]

This will be a repeat of JMM vs Manny Pacquiao 1, minus the 3 knockdowns.