What do you make out of this? Bob Arum: 50/50 Split, Pac vs PBF is on!

**fan johnny** · 06-17-2009 12:22 AM

Originally Posted by Kirkland Laing

I haven't seen Berto or bradley doing an AT and T commercial. The average PPV buyer either hasn't heard of them or might have seen them fight once, they're not PPV level fighters never mind superfight candidates. To the people who buy PPVs -- the people who provide the overwhelming part of the revenue for big fights -- there are only a few fights that large numbers of them will pay for. Manny versus Berto or Bradley aren't going to make PPV, but somebody like Floyd who's been half of the biggest-grossing non heavyweight promotion, followed it up with big numbers for the Hatton fight and then retired unbeaten making a comeback is the biggest possible fight for Manny.

Put it another way. If Manny doesn't fight Floyd, who's he going to fight? [Cotto, Mosley, JMM] And who can Floyd fight? [Mosley is the obvious candidate for either guy but offers almost as much risk as facing each other with less than half the reward. Anybody else offers even less financially. Floyd and Manny can make each other much more money than they can get elsewhere so assuming they get through their next fights with a win Floyd-Manny is a guarantee, and it'll be a 50-50 split or as near to 50-50 as makes no difference.

You completely missed the point. i.e. An unbeaten record doesn't make a fighter a mega draw.

There is no guarantee that Floyd/Pac will do better than Cotto/Pac. Promoters don't have a guaranteed formula of what works to make a mega bout. Everyone in the boxing world can think and say the Floyd/Pac will break all the records but no one knows. The problem is for PPV's to break 800k+ it has to sell outside the boxing world. I'd be willing to bet that most people outside of the boxing world don't know who Floyd Mayweather Jr is! And those that do aren't sports minded. The same is true for Juan Manuel Marquez.

Oscar Dela Hoya, Ricky Hatton and Manny Pacquiao all transcend the sport of boxing. Floyd Mayweather Jr. isn't at this level.

Floyd's sponsorship by AT&T is one of many novelties they use reach boxing and other sport minded fans.

Ask a Puerto Rican who Miguel Cotto is, and most will be able to tell you and not just boxing fans. Is he a bigger draw than PBF?

Inside the boxing world there is no bigger fight to be made than PAC/PBF. Outside the boxing world, we just don't know! With Cotto's fan base and the fact that most boxing fans know a Cotto/Pacquiao fight is probably a more exciting fight to watch. One could easily speculate that a Cotto/Pacquiao fight is a bigger PPV draw. But as I have already emphasized, there is no absolute guarantee.

**Kirkland Laing** · 06-17-2009 01:51 PM

Originally Posted by fan johnny

Originally Posted by Kirkland Laing

I haven't seen Berto or bradley doing an AT and T commercial. The average PPV buyer either hasn't heard of them or might have seen them fight once, they're not PPV level fighters never mind superfight candidates. To the people who buy PPVs -- the people who provide the overwhelming part of the revenue for big fights -- there are only a few fights that large numbers of them will pay for. Manny versus Berto or Bradley aren't going to make PPV, but somebody like Floyd who's been half of the biggest-grossing non heavyweight promotion, followed it up with big numbers for the Hatton fight and then retired unbeaten making a comeback is the biggest possible fight for Manny.

Put it another way. If Manny doesn't fight Floyd, who's he going to fight? [Cotto, Mosley, JMM] And who can Floyd fight? [Mosley is the obvious candidate for either guy but offers almost as much risk as facing each other with less than half the reward. Anybody else offers even less financially. Floyd and Manny can make each other much more money than they can get elsewhere so assuming they get through their next fights with a win Floyd-Manny is a guarantee, and it'll be a 50-50 split or as near to 50-50 as makes no difference.

You completely missed the point. i.e. An unbeaten record doesn't make a fighter a mega draw.

There is no guarantee that Floyd/Pac will do better than Cotto/Pac. Promoters don't have a guaranteed formula of what works to make a mega bout. Everyone in the boxing world can think and say the Floyd/Pac will break all the records but no one knows. The problem is for PPV's to break 800k+ it has to sell outside the boxing world. I'd be willing to bet that most people outside of the boxing world don't know who Floyd Mayweather Jr is! And those that do aren't sports minded. The same is true for Juan Manuel Marquez.

Oscar Dela Hoya, Ricky Hatton and Manny Pacquiao all transcend the sport of boxing. Floyd Mayweather Jr. isn't at this level.

Floyd's sponsorship by AT&T is one of many novelties they use reach boxing and other sport minded fans.

Ask a Puerto Rican who Miguel Cotto is, and most will be able to tell you and not just boxing fans. Is he a bigger draw than PBF?

Inside the boxing world there is no bigger fight to be made than PAC/PBF. Outside the boxing world, we just don't know! With Cotto's fan base and the fact that most boxing fans know a Cotto/Pacquiao fight is probably a more exciting fight to watch. One could easily speculate that a Cotto/Pacquiao fight is a bigger PPV draw. But as I have already emphasized, there is no absolute guarantee.

I'm not missing any point, I'm not claiming he only has an unbeaten record and nothing else to sell PPVs. Floyd's unbeaten record is only part of his commercial value.

I'm going to leave you to speculate how Manny Cotto could be bigger than Manny Floyd.