if arum's smart enough, i say he should spend a lot in just promoting this fight, bring hype to it as much as possible: say the tv. ads, interviews, posters etc etc... i say with pac vs pbf, we would see one of, if not, the most anticipated fight for years. even if it might be a "walk in the park" for pbf, this will still be a great and entertaining fight coz pac's on it. pac never gives up, has a lot of beef with the mayweathers, and most especially has a whole nation's weight upon his shoulders.