I think this whole MMA thing is growing worldwide is really exaggerated. Where is it growing? The North American continent specifically countries like America and Canada? How popular is it in Latin American countries besides Brazil? And is it really more popular than boxing in like say Western Europe? From what I gather from the posters here and places like Boxingscene it isn't.
Hell even in Japan the land where they love their combat sports and where Pride once existed it's not even the number 1 combat sport, it's still Sumo wrestling followed by boxing. Don't believe me? The Kameda-Naito WBC flyweight championship in '09 average a 43.1% rating in Japan and peaking at 52%. The most watched combat sporting event since 1963 in that country according to 1 poster in the comment section.
Naito-Kameda fight does ridiculous TV ratings in Japan - Bad Left Hook
How about other Asian countries like Thailand or the Phillipines? Or how about China since a few of their boxers won gold at the '08 olympics and the Duvas are training some of their fighters to turn pro? It's kind of funny for a martial art organization like the UFC it doesn't attract the same zealous fans worldwide that it does in the US.
Again MMA is growing indeed but not worldwide like Dana and it's UFC fans are saying and only in a few select countries like the US and Canada for example. You can forget about MMA having a significant impact in Latin American countries like Mexico or Puerto Rico or Argentina and many Latin American countries since boxing is the main combat sport there, with the exception of probably Brazil.
BTW I would love to see the real numbers on their PPV buys since Dana really doesn't release them like HBO is mandated to do since HBO is a public company, for I think the UFC numbers are really fudge up like the so called 1.5 million buys here or the 2.0 million buys there.
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