The fight being in Finland is Froch's own doing. That said the whole Hennessey/Primetime TV set-up is what's harming Froch's career. Primetime don't have the clout to back this fight like Sky does. Signing with Primetime was a pivotal point in Froch's career, I know Sky didn't want to pick him up at the time but he should've gone down the free to air route with ITV. At least then people other than us would know who he is.